The most internationally acclaimed Spanish filmmaker since Luis Buñuel was born in a small town (Calzada de Calatrava) in the impoverished Spanish region of La Mancha. He arrived in Madrid in 1968, and survived by selling used items in the flea-market called El Rastro. Almodóvar couldn't study filmmaking because he didn't have the money to afford it. Besides, the filmmaking schools were closed in early 70s by Franco's government. Instead, he found a job in the Spanish phone company and saved his salary to buy a Super 8 camera. From 1972 to 1978, he devoted himself to make short films with the help of of his friends. The "premieres" of those early films were famous in the rapidly growing world of the Spanish counter-culture. In few years, Almodóvar became a star of "La Movida", the pop cultural movement of late 70s Madrid. His first feature film, Pepi, Luci, Bom and Other Girls Like Mom (1980), was made in 16 mm and blown-up to 35 mm for public release. In 1987, he and his brother Agustín Almodóvar established their own production company: El Deseo, S. A. The "Almodóvar phenomenon" has reached all over the world, making his films very popular in many countries.